Background
Today’s extremely competitive wireless marketplace is experiencing how smartphone growth and new network generations are driving an increasingly complex mobile broadband services ecosystem. A key competitive advantage for any operator is to have a keen understanding of how the end-user perceives their Quality of Experience (QoE), which greatly impacts their overall satisfaction. Allied Telecoms' Benchmarking Services provides this QoE insight to wireless carriers by delivering business intelligence to maximize customer satisfaction to reduce churn, increase ARPU and increase ROI of CapEx and OpEx.
More about Benchmarking
Our predominant delivery model is the Managed Service approach with a full turnkey service covering from data collection (drive testing, indoor, pedestrian, etc), data integrity management, measurement system management, post-processing and reporting for both, Executive and Technical Levels. The service can be designed and customized by campaigns or for a long term subscription SLA contract.
Executive Level
With the combination of a Comparative Analysis of the offered QoE as perceived by the end user in a market together with a Competitive Analysis, where strengths and weakness among operators are identified. This approach together with our internal analysis helps us to identify quick wins and prioritize improvement actions to maximize ROI.
Technical Level
Where all benchmarking data is reused for optimization and troubleshooting processes. This activity can be enhanced by correlating the benchmarking data with other sources like OMS, QoE monitoring systems, Customer Surveys, Customer Care, Marketing researches, etc.